Supreme Legend – Campaign

Overview

Not another residence but an ideal home for all. Finding a home in Bangkok’s downtown becomes a rare opportunity to find. Supreme Legend, a low-rise condomnium project, answer to this demand with a spacious units starting with 1 upto 3 bedrooms. Top-notch materials, low density and secluded yet connected to the Bangkok’s CBD. With a strategy of creating an ongoing campaign, DINSOR created a 3 part communication for the 3 phase of launching of the medias. The completion of the architecture, opening of actual show unit and completion of the project. The sequence of the campaign, hence, started off from communicating a home-like kind of condominium: ‘A Residence that Offers You an Ideal Home’ to inviting customer for a visit and promoting its value: ‘Live Life Legacy’ and end with the final moment where the project is ready-to-move-in: ‘Arriving Home’.