NOWHERE – Brand Identity

Overview

Undefinable place with no space or time. “A place like nowhere else”, this abstract idea that started it all was interpret and incorporate throughout the brand’s identity. The name, NOWHERE, which refer to a place that is not anywhere. Visual identity’s concept that in accordance to the food concept. A new take on European cuisine with Asian twist and ingredients from Chinese, Mexican, American and African cuisine. As an execution of this idea, a hybrid combination of Roman alphabets, an official script for nearly all the languages of Europe, was used as a unifying device to all visual. As well as imagery, to convey a message of a place without space & time in reality, Surrealism elements was used in creation of the images despite the fact that all elements exist at NOWHERE. “You ain’t going nowhere, but you are now here”