N°ARENA – Brand Identity + Signage & Wayfinding

Overview

Design inspired by the shape of movements. Land & Houses’ largest development in Chiang Mai called Serene Lake comprised of single unit house projects and condominiums. In addition apart from each projects private facilities and make use of the beautiful 80 hectare lake, the company built up a sports complex consisted of football field, basketball court, tennis courts, swimming pool, gymnasium and a sailing club. Not only creating signages to the project but developed an identity to brought together the facilities as a whole. Started from the name, the logo to the visual concept. Movements was the inspiration of the visual languages which expanded into graphics and forms. The system diversely covered many type of signs; outdoor, directional, identification, wall graphics and flag.