Montagne – Brand Identity

Overview

Artistry of sweets—le dessert, c’est la vie. Montagne – L’art de la glace, the independent cake boutique that named after the owner ‘ภูผา’ (mountain in English). Trained as dessert chef in Paris for many years and gained his fame later winning Sweet Chef Thailand back in 2019. Inspired by his training background which heavily influenced his creations, DINSOR came up with the new brand identity filled with French visual cues such as tricolour palette of the flag of France (red, white, and blue) and the shape of Eiffel Tower replacing the letter ‘A’ in the logotype.