K Cement – Brand Identity & Packaging Design

Overview

Being market leader does not mean there is nothing to be improved and K Cement, from SCG (Kampot Cement Co., Ltd. in Cambodia), knows for the fact well. Reaching out for their brand development to strengthen its identity and set apart from other players, K Cement sure did their research extremely well. With clear tasks of what to focus, the design process becomes more of an exploration of which, where and how to make certain things better. Slight change is only needed for their logo. However, it opens up possibilities for the graphic languages to evolve from. The negative reverse arrow from ‘K’ logo becomes fundamental elements in all designs. Allowing the identity system to be developed around it. From packaging, advertising or any kind of communication. Making any design at all now easily recognisable.