Chinese New Year 2020

Overview

In collaboration with yet another internationally well-known artist, Suthipa ‘Toey’ Kamyam, DINSOR created key visual for Gaysorn Chinese New Year 2020 campaign. Representing good luck, strength, and health, a dragon is easily a symbol most recognised in relation to Chinese culture. Suthipa fits perfectly as she is known for asian-infused stylistic and inspiration from mystery of nature. Her crafted illustrations mostly carry mystical characteristic done in muted tone were reinterpret to be used for a joyful celebration. The key visual resulted as a crafted traditional-like drawings done in modern & fashionable manners.