Nike by You : ATM BKK2025
ClientNike
Year2025
IndustryFashion & Beauty, Arts & Design
Discipline
BrandingArt Direction
“These illustration are based on the “Let’s Run BKK” concept, a design inspired by running route from Bangkok’s street characteristic “Soi” which will be the recurring visual components. Each set includes Thai typography, as a consistent element plus a pink neon - colored typography is used throughout all illustration to create a modern effect and reflect Bangkok’s vibrant feel.”